Trends & Culture
From FYP to Bestseller List: How BookTok Blew Up the Old Rules of Publishing
A 19-year-old in Ohio posts a tearful video about a book nobody's heard of, and within 72 hours it's sold out across the country. BookTok isn't just changing what Americans read — it's rewriting who gets to decide what's worth reading in the first place. Here's how the algorithm became publishing's most powerful tastemaker.